Grab Philippines has upgraded its GrabCar Group Ride feature to automatically split fares among passengers, allowing each rider to save up to 50% compared with booking a solo ride. The service lets a host travel with up to two other passengers in one GrabCar, with as many as three drop-off points. The app displays each passenger’s share upfront. Users can also save frequent ride companions, pickup points, and drop-off locations to make repeat bookings easier. The feature is suited to colleagues traveling home after work and friends sharing a ride after a night out.
To promote the upgrade, Grab launched an online video campaign called GrabCar 3-in-1. It draws on nostalgia for the catchy shampoo sachet jingles popular in the 2000s. The campaign compares the product’s three-in-one concept with three passengers sharing one ride and one booking. Grab Philippines Country Marketing Head Bea Bravo said the feature builds on the Filipino practice of sharing costs with friends and colleagues. She added that the service aims to make commuting together more affordable and convenient.
To book a Group Ride, users must open the Grab app, select GrabCar, and choose Group Ride. They then enter their pickup and drop-off points and share an invitation link with up to two friends. Each friend can add their own drop-off point before the host confirms the booking. The app then splits the fare automatically and shows each passenger’s share. GrabCar Group Ride is available in all GrabCar cities nationwide.
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