The Public Relations Society of the Philippines (PRSP) has appointed Doris Isubal-Mongaya, founder and CEO of Cebu-based PR agency PRWorks Inc., as Regional Chair of its Visayas Regional Network. This is the first time the organization has appointed a regional chair for the Visayas in its 69-year history.

The appointment was held at SM City Cebu alongside the induction of new PRSP members from the Visayas. The gathering was part of STEWARDING PRSP: Amplifying Voices, Building Trust, a regional initiative focused on strengthening regional representation and advancing public relations practice.

Isubal-Mongaya has more than 20 years of experience in public relations. PRWorks Inc. serves clients across the Visayas and Mindanao. She has also been involved in community advocacy and disaster relief efforts.

PRSP President Ana Pista, APR, said the appointment aims to make the Society more accessible to practitioners outside Metro Manila. The regional network is expected to strengthen connections among communications professionals, expand access to professional development, and increase regional participation in the national PR community.

The Cebu event also included PRSP’s Professional Development Program, which covered strategic measurement, crisis communication, and responsible communication, including AI ethics. The sessions aimed to strengthen the skills of government and corporate communications professionals.

In the afternoon, PRSP partnered with MediaQuest Holdings Inc., THINKaMuna Pilipinas, and TikTok for the THINKaMuna: Media and Truth Forum at the Cube Wing Atrium of SM Seaside City Cebu. The forum brought together students, educators, and communications practitioners to discuss misinformation, disinformation, responsible information sharing, and public trust.

Through its Visayas Regional Network, PRSP aims to expand professional development opportunities and support the growth of public relations across the regions.

The regional network initiative was launched in Cebu under the theme STEWARDING PRSP: Amplifying Voices, Building Trust. Sponsors included PMFTC Inc., CARMA, Jollibee Philippines, Meralco, Meralco PowerGen Corporation (MGEN), and SM Prime Holdings.

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