Globe is holding a month-long series of 5G-powered activities for Bacolod’s MassKara Festival this October. The events involve students, artists, musicians, families, and local communities. “MassKara reflects the creativity, optimism and strong sense of community that Bacolod is known for. We want to give Bacolodnons more ways to come together, showcase their talents and make the most of the festival with connectivity that keeps up with them,” said KD Dizon, Globe chief marketing officer.
The activities began on October 10 with 5G HyperMove, which challenged local runners to reach one million steps collectively. Young creatives also joined 5G Building Craft: Paint Tomorrow. They used mural art and Gemini AI to develop concepts inspired by Bacolod’s digital future. The 5G EnergyTok TikTok dance challenge featured San Sebastian Cathedral and Public Plaza, Negros Museum and Art District, The Ruins, and Capitol Park and Lagoon.
G Music Fest will take place on October 17 at the Bacolod Government Center, with December Avenue as the headliner. Selected student bands from 5G EnergyJam will also perform, giving young musicians from local universities an opportunity to showcase their talent. From October 16 to 18, festivalgoers can visit the Globe 5G Pitstop booth along Lacson Street for interactive activities, 5G SIM activations, and device upgrade options. The festival initiatives are supported by Bacolod Gugma Foundation Inc., GCash, Ayala Malls Capitol Central, Jollibee, Leslie’s Chips, and Viu. Pawssion Project is the official beneficiary.
Globe will also conduct digital programs for local entrepreneurs and students beyond the festival. The Globe Caravan will help micro and small business owners explore connectivity and digital tools for social commerce. At Bacolod City National High School, Globe will provide (and donate) 20 5G-enabled devices and hold Digital Thumbprint Program sessions on digital learning and responsible technology use. These programs aim to help students develop digital skills and give entrepreneurs access to tools for their businesses. For more information, visit www.globe.com.ph.
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