Color-coded Drive Selection is Simplified for Consumers and Systems Builders

MANILA, Philippines – November 23, 2015 – WD®, a Western Digital Corporation (NASDAQ: WDC) company and a worldwide leader in storage solutions, will be transitioning WD Green™ hard drive models into the WD Blue™ family of drives. The company is simplifying the hard drive selection process for customers by streamlining its model families for mainstream PCs to only the WD Blue line.

All currently shipping WD Green models will remain available through their lifecycle, as they transition to the WD Blue label. WD Black™ models will remain in the PC drive family, yet designed for high-performance applications such as gaming and workstations and for those building high-end systems for creative professionals.

WD’s color-coded product portfolio enables customers to easily choose the right hard drive designed for their intended application. Its other colors include WD Red™ for network-attached storage (NAS) appliances and WD Purple™ for video surveillance systems. WD’s datacenter drives are identified with gold labels.

“The market for mass storage has expanded broadly beyond the PC,” said Amy Tan, Senior Sales Manager, South Asia, WD. “Every application for storage requires different hard drive attributes for optimal data recording and preservation, and every drive WD designs has a specific purpose. What can be easier for customers than matching a color to their application? Moving forward, they will only need to know whether they are building PC, high-performance, NAS, video surveillance or datacenter systems.”

The new WD Blue model numbers inherit the same nomenclature as the prior WD Green generation products, but end with a ‘Z’ instead of an ‘X’ (example: WD60EZRX to WD60EZRZ).

 

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About WD   

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at www.wd.com.

Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.

Western Digital, WD, the WD logo, WD Black, WD Blue, WD Green, WD Purple and WD Red are registered trademarks of Western Digital Technologies, Inc. in the U.S. and/or other countries. Not all products are available in all regions of the world.