Made available in all The SM Stores since 2014, SM Youth sought to disrupt the local youth and street culture by introducing fashion forward, bold and genderless clothing, with department store accessibility and prices. Its rise was meteoric. In five short years, SM Youth became a local mover in the style scene and a platform for young and promising culture-shakers in the field of modelling, music and pop culture, truly reaching out to its audience with year-round events all over the country.

This 2019, SM Youth strengthens its stance as a champion of style and youth culture by welcoming another brand into the fold: GTW, SM’s line of hip clothing for teen girls. The dynamic duo will house a bigger number of trend-forward retail pieces for the young set: SM Youth will continue its signature menswear and streetwear aesthetic, while GTW will cater to the trendsetting young woman.

This summer, GTW kicks off its new home under the SM Youth umbrella with a colorful embrace to summer. The GTW Summer 2019 collection takes the season’s most punchy hues and injects it into modern cuts and combinations for a refreshed summer wardrobe. On deck: pastel stripes in flirty cuts, structured casual coords perfect for wearing together or individually, wallpaper florals and swimwear with look-twice details-a great opening act for GTW’s foray into the SM Youth family.

For summer, SM Youth retains its casual cool demeanor awakened by summer shades. Illustrated tees and versatile swim shorts are best for an easygoing summer, but unconventional prints that can be worn in tandem will push the boys to get their style on for the season. Meanwhile, nautical-themed athleisure will surely make waves in the mall, mountains or even in the beach.

Get PHP 200 off for a minimum single receipt purchase of PHP 1000 on all regular priced items within Smyth, Tee Culture and Character brands. For more promos, updates on #GTWmovestoSMYOUTH, SM Youth and GTW, follow @smyouth on Facebook and Instagram.

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