“Mother” showcases a woman struggling to prove her identity to her skeptical family as her texts from her unregistered phone resemble those of lines commonly used by scammers. Produced with GIGIL Philippines and Arcade Film Factory, it has bested over 200 entries in the Film Craft – Script category. Alex O. Caeg, Head of Smart Consumer Wireless Business boasts how this prestigious award resulted from the collaborative and creative effort of everyone involved which is partly in recognition of its 34-million TNT subscribers. Launched in April 2023, the viral video has quickly garnered 100 million views across social platforms for being creative, funny, and unskippable. Within just 10 days since the videos dropped, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.
The gold Lotus Award at Adfest 2024 is part of TNT’s local and international recognitions for their viral SIM Registration campaign videos, including being shortlisted at the New York Festivals 2023 Advertising Awards, winning Silver at Boomerang 2023 Awards, and bagging Crystal Awards at Korea’s MAD Stars 2023.
To know more about TNT’s affordable data, call, and text offers, visit tntph.com.
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