TINDER’S YEAR IN SWIPE 

Dating Games are dead in 2022 said Young* Singles in Philippines

Situationships, Shared Values and Social Issues Were the Top Green Flags for a New  Generation of Daters That Are Done Wasting Their Time

Manila – December 5, 2022 — Let’s be real, 2021 wasn’t the return to IRL we thought it would be – a mask was still your most steadfast accessory and you sought out vaccination appointments like concert tickets. The start of 2022, however, brought new excitement for getting back ‘out there’ with our collective resolve to make up for lost time during quarantine. Social activities like travel and live events rebounded in record fashion, and dating was no exception. Millions of young adults who started their dating lives in lockdown, showed they were definitely out and ready to mingle IRL, and unlike previous generations, they were dating on their terms and were done playing games. 

With 2022 drawing to a close, Tinder’s Year in Swipe shares the top flirt flexes of the year. From new relationship labels and stances on social issues, to sober dating trends and the hot new emojis popping up in the chat, here’s the state of the date: 

#1. Young singles are owning the situationship as a valid relationship status. Young singles were still down to play the field this year, but they opted for a high-quality roster where everyone was on the same page. More than a hookup, but not quite a traditional relationship, the “situationship,” a casual – yet clearly defined – relationship came to rise in 2022. Tinder saw a 49%¹ increase in members adding the new relationship intention to their profiles and over 1 in 10²  surveyed young singles said they prefer situationships as a way to develop a relationship with less pressure. 

#2. Positivity was a major plus. Originally known as the parking symbol, 🅿️ has been  repurposed to represent Pushin P and was the number 1 trending emoji globally on Tinder this year. An interesting shift from the trending emojis of years past ( 🤦in 2019, 🤷in 2020, and  👀in 2021), members turned to 🅿️ to let the world – and their matches know ‘positivity’ and keeping it real is exactly what they’re looking for¹   In the Philippines,❤️ is the most used emoji, representing the renewed interest in itinadhana among Pinoy daters. Completing the top three emoji in 2022 are 😘 and 😊. 

#3. The dinner date could soon be dead. It seems the activities we took to during the pandemic are here to stay. Tinder found through a survey that 73% of Pinoy young adults aged 18-25 years old prefer simple dates like taking a walk or grabbing a coffee. 56% prefer to go on a foodie date like checking out new brunch spots, 40% still want to go on a classic movie date, 20% like to go on a music date such as going to a gig, 21% will explore culture date in museums or galleries, and 15% will look for active date like climbing, hiking and cycling.⁶   They’re opting for less traditional, more authentic and sometimes sober (see below) ways to get to know one another. Other creative activities like Camping, BBQs, Trying New Things, and Street Food all made it into the top 10 trending global Interests on Tinder.

#4. More singles are raising a glass to sober dates. Alcohol-free dates have become a way for singles to be more authentic on dates and challenge traditional dating norms.  Over 25% of surveyed young singles on Tinder said they drink less on dates compared with last year² and when describing their drinking habits 72%¹ of members said on their Tinder profiles that they don’t drink or only drink occasionally. In fact, the 🍻and 🍷 emojis each decreased (40% and 25% respectively) on TInder profiles YoY¹.

#5. Being Funny, Fresh, and Forward was sexy AF. A sense of humor was what members looked for most when reading a potential match’s profile, and 73%² of young singles surveyed across all genders said they were looking for someone who is clear about what they want and has good hygiene. When asked what the most important characteristics are in a potential date, young singles prioritized value-based qualities like loyalty (79%), respect (78%) and open-mindedness (61%) over looks (56%)³. 

#6. Stances on social issues could make or break a match. Three-quarters (75%) singles were looking for a match who is respectful of or invested in social issues². Additionally, the Activism and Voters Rights Interests both increased (84% and 37% respectively) in Tinder profiles this year¹. 

#7. Nostalgia stanning was a flex. Young singles are getting inspo from 90s and noughties dating trends. The fastest growing interests on Tinder were blasts from the past like 90’s Kid, Anime, and Sneakers. Even everyone’s favorite new old song, Kate Bush’s “Running Up That Hill” made a comeback and was in the top 10 Spotify Anthems noted on Tinder profiles¹. Tinder’s modern take on the traditional Blind Date also launched for the hotter months. The Blind Date feature on Tinder paired members before allowing them to view each other’s profile and was used 200,000 times a day on average⁴. It’s been a tough few years, and it looks like singles are turning to the authenticity and good vibes of a pre-smartphone world. 

#8. The 🚩(red flag) & 🌫️  (gaslighting) emojis were trending for good reason. Toxic relationships aren’t new, but all of the tips and psychoanalysis on social media show that young singles are more clued up about the good, the bad and the ugly when it comes to dating. Over half (58%) of surveyed young singles said they were confident they could identify a green or red flag² when dating. In 2022, singles have finally had enough and are dishing on what they consider red and green flags, and all of our BS radars have gotten better because of it. A true public service. Tinder members can check out School of Swipe™ for more on healthy and safe dating.

#9. Revenge travel racked up the miles on Tinder. After two pandemic-filled trips around the sun, singles were finally able to get back to exploring new horizons with fewer or no restrictions. 18-25 year olds passported on average 9 times a month⁵ with top passport destinations of Pinoy daters including Great Britain, USA and Australia. Locally, Pinoy daters’ top cities to passport to are Quezon City, Cebu City, and Baguio. 

#10. Amidst uncertainty and a triple mercury retrograde in 2022 singles were looking to the stars for guidance. Star signs were the most popular type of descriptor added to Tinder bios behind smoking preferences, pets and diet. Leos, Scorpios and Cancers were the signs most likely to include their sign in their bios, and surprisingly, all star signs were most likely to match with the exact same zodiac sign¹. 

The 10 fastest-growing emojis on Tinder that capture how we flirted and dated in 2022:

The 10 fastest-growing emojis on Tinder that capture how we flirted and dated in 2022:

The 10 fastest -growing interests on Tinder that capture the shared interests that took off in 2022:

1. Sneakers
2. Sushi
3. 90s Kid
4. Anime
5. Camping
6. BBQ
7. Trying New Things
8. Street Food
9. Football
10. Road Trips

The 10 fastest-growing interests on Tinder that capture the shared interests that took off in 2022:

1. Music
2. Movies
3. Netflix
4. Coffee
5. Travel
6. Gamer
7. Foodie
8. Dog lover
9. Sports
10. Cooking

1. As it Was – Harry Styles
2. Heat Waves – Glass Animals
3. We Don’t Talk About Bruno – Encanto
4. Bad Habit – Steve Lacey
5. Me Porto Bonito – Bad Bunny, Chencho Corleone
6. First Class – Jack Harlow
7. STAY –  The Kid LAROI, Justin Bieber
8.  Running Up That Hill (A Deal With God) – Kate Bush
9. Pushin P (feat. Young Thug) – Gunna, Future, Young Thug
10. Glimpse of Us – Joji

1. Heat Waves – Glass Animals
2. Kiss Me More – Doja Cat
3. All Too Well (10 Minute Version) – Taylor Swift
4. Die For You – The Weeknd
5. STAY – The Kid
6. Glimpse of Us – Joji
7. Woman – Doja Cat
8. Bad Habit – Steve Lacy
9. deja vu – Olivia Rodrigo
10. We Don’t Talk About Bruno – Encanto

1. Glass Animals
2. Doja Cat, feat. SZA
3. Taylor Swift
4. The Weeknd
5. The Kid LAROI, with Justin Bieber
6. Joji
7. Doja Cat
8. Steve Lacy
9. Olivia Rodrigo
10. Carolina Gaitán – La Gaita, Mauro Castillo, Adassa, Rhenzy Feliz, Diane Guerrero, Stephanie Beatriz, Encanto – Cast

The top 10 countries that Filipino Tinder users Passport to to find a match in 2022: 

1. Great Britain
2. USA
3. Australia
4. Canada
5. Korea
6. Netherlands
7. Japan
8. France
9. Singapore
10. Germany

1. London, England, GBR
2. Los Angeles, California, USA
3. New York City, New York, USA
4. Melbourne, Victoria, AUS
5. Sydney, New South Wales, AUS
6. Quezon City, Metro Manila, PHL
7. Toronto, Ontario, CAN
8. Seoul, Seoul, KOR
9. Chicago, Illinois, USA
10. San Diego, California, USA

The top 10 local cities in the PH  that Filipino Tinder users Passport to to find a match in 2022: 

1. Quezon City, Metro Manila, PHL
2. Cebu City, Central Visayas, PHL
3. Baguio, Cordillera, PHL
4. Davao, Davao, PHL
5. Dasmarinas, Calabarzon, PHL
6. Taguig, Calabarzon, PHL
7. San Pedro, Calabarzon, PHL
8. Iloilo, Western Visayas, PHL
9. Bacolod City, Western Visayas, PHL
10. Olongapo, Central Luzon, PHL

The top 10 countries globally with users who are on the video chat feature the most for 2022:

1. Philippines
2. India
3. Indonesia
4. Thailand
5. Japan
6. Korea
7. Brazil
8. Singapore
9. Vietnam
10. Spain

^*  Young singles refers to 18-25 year old singles
¹  From Tinder bios Jan 2022 – Oct 2022.
² Tinder In app Survey among Tinder users aged 18-24 in UK, US, AU. Data was collected between 10/18/22 – 10/28/22.
³ Match Group International Wave Study 2022. Data was collected in April 2022.
⁴ Date range is between March and August 2022^.
5 Applies to 18-25 yr old Tinder subscribers who have access to the Passport feature.
⁶ OnePoll survey commissioned by Tinder of 500 Filipino respondents between the ages of 18 and 25 conducted in April 2022.

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