Spotify, in partnership with Globe Telecom, reveals rising rap superstar Shehyee as the first winner of the Spotify Emerge programme in the Philippines.
Spotify Emerge offers unique insights into up-and-coming music talent across Asia by leveraging on Spotify’s wealth of data to identify ten emerging artists from the region, based on their virality (increase in streams and shares week on week). The winner was chosen by Spotify and Globe fans through a mixture of streams, follows and shares.
Shehyee emerged as the ultimate winner of the talent hunt, besting other nine up-and-coming OPM artists including December Avenue, Jeric Medina, Kai Honasan, Kito Romualdez, Marion Aunor, Midnight Meetings, Paolo Valenciano, Save Me Hollywood, and The Ransom Collective. He joins the ranks of previous Spotify Emerge winners, including Bastille and Macklemore & Ryan Lewis.
“We’re thrilled to celebrate with the first winner of Spotify Emerge in Asia, Shehyee,” says Sunita Kaur, Managing Director (Asia), Spotify. “We’re massively looking forward to showcasing his talent on the global stage and collaborate with him on even more exciting opportunities. This is our way of supporting not only the OPM industry, but also the Philippines, our fastest-growing market in the region.”
Known as one of the fastest-rising stars in the local hip-hop scene, Shehyee first rose to fame as one of the champions of the FlipTop battle rap league. His singles, Inspirasyon and Isang Umaga (featuring Yumi Lacsamana) have established his reputation as the next hot rapper to watch out for.
“It’s such an honor to be named the first Pinoy Emerge artist,” says Shehyee. “Thank you to everyone who listened, liked and shared my music on Spotify. Spotify Emerge has given me the chance to showcase my music not only to my fellow Filipinos but to the rest of the world.”
As well as celebrating with his fans at the Spotify Emerge finale, Shehyee will be receiving an exclusive promotional package from Spotify and Globe TM as a prize for being named the ultimate winner of the programme.
“Filipinos are big music-lovers and it is this very reason that Globe has partnered with Spotify to bring Spotify Emerge to the Philippines. It is our commitment to empower the Filipino digital lifestyle through partnerships with global content players such as Spotify. With this commitment, we are also empowering the Filipino dream of making it big in the global music arena through Spotify Emerge,” says Dan Horan, Senior Advisor for Consumer Business at Globe.
Spotify is available to all Globe customers in denominations of P20, P99, & P129. To register to stand-alone Spotify Premium valid for 30 days, Globe postpaid and prepaid customers can text SP129 to 8888.
For those on GoSURF, Spotify is also available for free starting from GoSURF10. Each GoSURF promo comes with a separate mobile data allocation specifically for music streaming. Customers get free Spotify Premium starting from GoSURF299 and up.
Visit ph.spotifyemerge.com where you’ll be able to find out more about the talent hunt and the ten music acts involved.
About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$2bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
About Spotify for Brands
Spotify for Brands is the platform that unlocks audience intelligence to connect brands with the streaming generation. Available in 58 markets, Spotify reaches a highly engaged global audience via mobile and connected devices through a Free ad-supported service and Premium subscription service. The average cross-platform free user spends 160 minutes with Spotify throughout their day*, while working, studying, driving, exercising, relaxing at home and more. To learn more, visit spotify.com/brands.
*Average Spotify usage among music fans in Asia.
About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow Globe Telecom on Facebook at www.facebook.com/GlobePH and Tattoo at www.facebook.com/GlobeTattoo as well as on Twitter @enjoyglobe and @choosetattoo and Instagram at @enjoyglobe and @choosetattoo.
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