In the 365 days in a year, any ordinary day can turn out to be filled with pleasant surprises. Unknown to some, these pleasant surprises can be claimed in exploring paths and finding new discoveries on the road. As the year 2015 comes to a close, Pilipinas Shell encourages motorists to claim the exciting drives they deserve with their premium performance fuel, Shell V-Power Nitro+.
“As we celebrate the coming yuletide season and mark the wonderful memories of this year, we Filipinos also deserve to revel in the simple joys and exceptional adventures on the road,” said Pilipinas Shell Vice President for Retail, Anthony Lawrence Yam. “More than getting to destinations, we share the passion of Filipino motorists in giving their vehicles utmost care in fueling their exciting drives.”
Performance that excites
Fervent in educating motorists about the two performance-robbing threats, gunk and corrosion, Shell continues to showcase how Shell V-Power Nitro+ can help Filipino motorists bring their exciting drives to life. Road warriors continue to win against the double threats to their engine’s performance with Shell’s latest generation of premium performance fuels, Shell V-Power Nitro+.
Known for its commitment to innovation and technology, Shell developed an immersive 360-degree visual experience using the Gear VR technology. As an integrated educational tool to share to motorists about the two performance-robbing threats that can occur inside an engine, this experience took the audience on a journey inside the engine to learn about the performance benefits of using Shell V-Power Nitro+.
From a virtual reality experience, to an adrenaline-filled activity, Shell V-Power Nitro+ demonstrated the rush of excitement as it launched the Choose Excitement Challenge to the media. In this thrilling dare, different media personalities put their wit to the test as they unraveled clues and solved puzzles in a specially designed truck to find the missing formula of Shell V-Power Nitro+ Diesel.
On the road
In escaping the terror of gunk and corrosion in the room, the same victory can be felt by motorists who fuel their engines with Shell V-Power Nitro+ fuels, Shell’s premium performance fuels designed to fight gunk and corrosion. Gunk or engine deposit is a battle that motorists face every day. The use of lower class fuels can cause gunk to build-up on critical fuel system components like the diesel fuel injectors—which can rob engines of power.
Shell organized an event to challenge traditional and online media representatives. Mystery Manila was tapped into producing a Shell-themed mystery adventure wherein attending media competed for the shortest time in solving a puzzle inside a truck container. Above are (left to right) Peter Icogo, Bam Amor, and Irwin Rivera, who were all winners in their own right.
Shell V-Power Nitro+ Diesel is formulated with powerful cleaning agents that help remove engine deposits or gunk and is also designed to protect engines’ fuel system with an anti-corrosion component that forms a protective film on metal surfaces. This helps prevent corrosion tendency and helps to protect precision fuel system components.
Regular maintenance for motorists can be as challenging as unraveling a mystery. Beyond regular maintenance, the daily use of premium quality fuels can bring road warriors a thrilling experience on the road. With a well-maintained vehicle, conquering uphill tracks, rough terrains, and even the bustling city streets becomes a piece of cake. Shell V-Power Nitro+ Diesel helps motorists reclaim their engine’s performance as they make their thrilling road adventures come to life.
“We want our customers to make every mile a moment before the year comes to a close by claiming their extraordinary road adventure they deserve. With Shell’s best ever premium performance diesel, Shell V-Power Nitro+ Diesel, we want our customers to win against the threats that can hamper their engine’s performance,” said Yam.
The truck whose insides were converted into a themed find-the-clues-and-solve-the-puzzle mystery adventure: Choose Excitement Challenge.
So whether Filipino drivers fill up their cars with Shell V-Power Nitro+ Gasoline, Ferrari’s choice for improved performance, Shell V-Power Nitro+ Diesel, Shell’s best ever premium performance diesel, or Shell V-Power Nitro+ Racing, Shell’s top performance gasoline, Shell V-Power Nitro+ encourages Filipino motorists to bring their exciting drives to life.
For more information on Shell V-Power Nitro+ Diesel, log-on to www.shell.com.ph/makeyourdrivecomealive.
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