MANILA, Philippines, September 24, 2020 – Samsung Electronics Co. Ltd partners with Lazada, Southeast Asia’s leading eCommerce platform, for the third installment of its Super Brand Day shopping event on the 24th of September. 

The  “Meant to be Yours” campaign launches the Samsung Flagship store on LazMall in Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines, attractive discounts and promotions on highly-coveted products for 24 hours, ranging from smartphones, wearables, TVs, and other digital home appliances. With fun activities over LazLive and social media, consumers can shop and have fun at the same time. Potential buyers can safely preview and add-to-cart their desired Samsung products that best fit their personalities and passions.  

“Samsung has enjoyed a strong partnership with Lazada for many years now, and we are excited to join forces once more to bring our third Super Brand Day to elevate the shopping experience for our consumers.  ‘Meant To Be Yours’ is our way of letting consumers know that everything we do is with a single focus, ‘you,’ our customers,” Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania said. “From the creation of our leading-edge products to even this Super Brand Day where we bring attractive deals for our products, we aim to serve and better our customers’ lives, especially in the current climate.  As an innovation-led organization, our partnership with Lazada enables us to stay on the pulse of our consumers and provide innovative solutions that meet their changing needs.”

“Our ongoing partnership with Samsung continues to co-create more value and choices for consumers seeking smart electronic solutions and purchases on Lazada,” Lazada Group Co-President and Regional Head of Commercial, Jessica Liu announced. “As we continue to elevate the end-to-end customer shopping experience for brands, we are excited that Samsung is the first to leverage our refreshed LazMall visuals and features that boost the visibility of brands by way of curating energizing brand engagement content to connect with customers through our 24-hour Super Brand Day events.”

To promote the Super Brand Day, Samsung is offering one-day deals and freebies on Galaxy devices and monitors on September 24. In addition, customers can catch the launch of the Galaxy M51, first to debut at Lazada, as well as a Weekend Launch Offer Bundle from September 24 to 27. The newest M-series will also be available elsewhere online starting September 25. 

The Galaxy M51 is packed with MEGA features like a massive 7,000mAh battery with 25W Fast Charging, a 6.7-inch Super AMOLED Infinity-O display, Quad cameras with 64MP main camera with AI features, and a Snapdragon 730G processor for the best all-around entertainment and gaming experience. 

  • During the Super Brand Day, customers are treated with exciting freebies from these Galaxy devices:
    • Be one of the first buyers of the new Galaxy M51 priced at PHP 19,990 and get a FREE Ipega Demon Z Wireless Game Controller and Globe at Home Prepaid Wifi Broadband. Plus, enjoy a P500 direct discount for the first 300 customers. 
    • The Galaxy A71, priced at PHP 22,990, comes with a FREE Bluetooth Fit Grip and 10,000mAh 25W Type C Battery Pack
  • Enjoy Flash Sale deals on either tactical hours or capped quantity on select Galaxy devices:
    •  Galaxy M31 (Original SRP: PHP 13,990)
      • The first 10 customers to purchase the device starting 12AM can get a 50% off on the device
      • The first 300 customers can enjoy a PHP 2,000 Direct Discount from its original SRP
      • A PHP 500 Direct Discount all-day, while supplies last, awaits customers who missed the PHP 2,000 discount deal
    • Galaxy A21s (Original SRP: PHP 11,990): PHP 1,000 Direct Discount while supplies last
    • Galaxy S20+ (Original SRP: PHP 49,990):  34% off from its original price, now available at PHP 32,990
    • Galaxy Note20 LTE (Original SRP: PHP 53,990) and Note20 Ultra LTE (Original SRP: PHP 67,990): Each purchase comes with a PHP 5,000 voucher that can be used on the device or on any Samsung item
    • Galaxy Buds (Original SRP: PHP 5,990): A 50% all-day discount, now priced at PHP 2,995
  • In addition, consumers can also enjoy discounted prices on select monitors like:
    • The 24” Flat Monitor is now available for only PHP 7,435 (Original SRP: PHP 7,735).
    • The 27″ Gaming Monitor is now priced at PHP 21,565 (Original SRP: PHP 22,065).
    • While the 32″ UHD Monitor is now available for PHP 26,120 (Original SRP: PHP 27,120)

In anticipation of this year’s Samsung Super Brand Day event, consumers in Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines are encouraged to download the Lazada app for free on the Google Play Store or Galaxy App Store and mark their calendars for September 24, 2020, to visit Samsung’s Official Store on LazMall.

Samsung Renews Partnership with Lazada for Second Time with Exclusive Promotions

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