During the 2016 World IP Day, the Intellectual Property Office Philippines (IPOPhil), Motion Picture Association (MPA), United States Embassy, and the Korean Copyright Commission (KCC), along with the country’s leading video-on-demand service providers Blink, Hooq and iflix, launched the Rise Against Movie Piracy Philippines (RAMP-PH) a video-making contest for Manila-based film students to raise awareness on the importance of respecting copyrighted content by obtaining them only through legal means.

Contest Mechanics

  • Implement a video-making contest on Facebook, to be launched in time for the commemoration of World IP Day in the Philippines on April 26.
  • Strategic Edge, Inc. (SEI) will create an advocacy page on Facebook (FB) entitled Rise Against Movie Piracy, Philippines (RAMP-PH). This contest will call on Manila-based Filipino film students to create short original videos and curating/sharing them on Facebook. FB site administration will be managed by SEI for the duration of the contest, but MPA will have the option of taking over site maintenance or deleting the Facebook account when the contest concludes.
  • The contest will be open to film students who are currently enrolled in film schools across in the Philippines. Students must be 18 or above to become eligible to join the contest.
  • Interested participants must create an original video about why they should respect movie rights and what they can do to protect IPR.
  • The video may be employ any approach or technique (i.e. live-action, CGI, animated, stop-motion, filmstrip/stills, documentary, etc.), using any genre (horror, comedy, drama, etc.).
  • The video should be no more than 60 seconds long and must be in a file format and size that is allowable for posting on Facebook.
  • The video should adhere to the following theme and convey any or all of the messages:
“Supporting films by watching the theatrical release and refraining from pirated sources helps filmmakers continue to make movies that audiences love.”

·       When audiences use infringing torrent sites to download movies, TV shows or music, torrent users place themselves at risk of malware, identity theft and illicit content.

·       Each illegally downloaded movie or fake DVD makes it difficult for artists to craft high quality, creative films, and deprives filmmakers the opportunity to pursue ambitious new projects due to the inability to recoup production costs.

·       There are legitimate streaming options for films, TV and music. Avoid using valuable bandwidth to support illegal online activities.
  • Participants must send their entries to the administrators of the RAMP-PH Facebook page via group3@seinc.com.ph (attention to Andrea Alido | Subject: RAMP-PH Official Contest Entry).
  • The email of each video must indicate the following:
    • Name of Participant, Age
    • Name of School and Year Level
    • Title of video
    • Contact information (so that they can be advised of any important contest developments)
  • RAMP-PH will post/upload submitted videos on its official Facebook page for public viewing and voting.
  • RAMP-PH will send the official entry link to the contestant which they can post on their own social media accounts to promote likes to their entry.
  • Upon submission of the video entries to the administrators of the RAMP-PH Facebook page, the ownership over the said videos shall be transferred to MPA. However, ownership of the copyright over the said videos shall remain with the contestants. The contest organizers are hereby given license to use such videos for promotional purposes in accordance with their respective mandates.
  • Important note: Free-to-use content may be used, but the video should not contain material (such as music/audio, logos, graphics, dialogue, etc.) that has been copyrighted by another party. Any video using material without permission from the content owner or original creator will automatically be disqualified.

Contest Duration, Judging & Prizes

  • The respective Deans of each film school will be contacted to invite participation and assist in disseminating contest information to their enrolled students. The contest will also be announced during the World IP Day press briefing on April 26.
  • Contest will run for five (5) months to give ample time for students to produce their videos, garner likes/shares and for judges to deliberate.
  • Schedule as follows:
  • Contest promotion: April 26, 2016 to May 19, 2016 (4 weeks)
    • Contest will be promoted via press releases on print and online media.
    • Facebook posts about the contest will also be boosted to the target audience.
    • Posters will be put up in campus bulletins of participating film schools.
  • Submission of entries: May 01, 2016 to August 6, 2016 (14 weeks)
  • Shortlisting to top 20: August 7, 2016 to August 20, 2016 (2 weeks)
  • Judging: August 20-27, 2016 (1 week)
  • Notification of Top 5 Entries: August 28 to September 3, 2016 (1 week)
  • Awarding: September 2016
  • Judging Criteria:
  • Creativity = 50%
  • Storytelling technique = 10%
  • Effectiveness of message = 20%
  • Visual Appeal = 20%
  • Awards/Prizes:
  • The winners will be determined by judges from MPA, IPO, US Embassy and a local film producer/director.
  • First 90 participants will receive a free limited subscription to a video-on-demand service (either from Blink, HOOQ or iflix).
  • GRAND PRIZE (1):
  • The video with the highest average score from the panel of 4 judges wins the Grand Prize.
  • Winner will receive an all-expense paid trip (airfare, accommodations and full board included, as well as US visa application fee if necessary) to Los Angeles, California, USA to participate in the Film Immersion Program to be held in the US in November 2016. The Program provides one-week training in movie-making from renowned filmmakers; and networking opportunities with other budding filmmakers from all over the world. Only one grand winner will be selected.
  • CONSOLATION PRIZES (5):
  • Five (5) winners will also be entitled to consolation prizes (prize: Cyberlink PowerDirector 14 Ultra). These winners will be determined by their ranking in average scores from judges’ score sheets.
  • IPOPHL Special Award
  • An IPOPHL Special Award of PHP 10,000.00 will also be given by IPOPHL to the winning entry that best incorporates the message of building respect for intellectual property in the Filipino family.
  • FACEBOOK PRIZE (1):
  • One (1) winner will also be awarded for garnering the most number of likes on Facebook (prize: Canon VIXIA HF G20 HD Camcorder).
  • Winners can only win once (i.e. Grand prize winner cannot win Facebook Prize or IPOPHL Special Prize, or vice versa). In case of a tie for Grand Prize, based on the judges’ scores, a 5th judge will be called on to break the tie between the tied entries.
  • Winners will be announced in a special awarding event in September 2016 (date, time and venue to be announced to all finalists prior to the awarding event). This will give ample time for Visa processing (if necessary) and travel arrangements for the winner.
  • The top 7 videos will be shown at the end of the forum, followed by a small awarding ceremony with key stakeholders (MPA, IPO, US Embassy, etc.) and photo ops.
  • Possibility of posting/sharing the winning video on social media accounts of key stakeholders and contest sponsors may be explored.
  • Important note: The Grand Prize winner is required to have a Philippine passport with a validity of at least six (6) months. If the Grand Prize winner does not have a US Visa, he/she will be required to provide documentation for the visa application, as well as a personal appearance at the US Embassy. Expenses for obtaining required documents for visa application, transportation to the US Embassy are at the winner’s expense, however, contest organizers will provide assistance in coordinating with the US Embassy.

 
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