- The remarkable growth in its first year is due to successful partnerships in the Philippine startup and tech space, as well as making significant inroads in the financial services and insurance sectors
- Key client wins include supporting Globe Telecom’s 917Ventures’ PR initiatives, driving consumer and corporate activations for insurtech Igloo, as well as supporting UnionDigital Bank regionally in Southeast Asia
- PRecious Philippines to introduce digital and content marketing services to better assist partners and deliver business results
- PRecious sees Philippines as an important hub market to support global communications campaigns for Philippines-headquartered brands and businesses
SINGAPORE/MANILA, PHILIPPINES, 24 July 2023 – PRecious Communications, an award-winning multi-market integrated communications agency, celebrates the first anniversary of PRecious Philippines. Its local team posted incredible growth over the past year, driven by successful partnerships in the Philippine startup and tech spaces alongside major players in the B2B and corporate sectors.
“With its continued economic growth pegged at 6% this 2023, a digital economy that has recently passed the P2 trillion mark, and thriving business ecosystem, the Philippines is one of the most important markets for PRecious as it remains an attractive destination for companies seeking business opportunities, investment potential, and market expansion,” said Lars Voedisch, PRecious Communications’ Managing Director. “As PRecious Philippines celebrates its first anniversary, we are happy to grow along–and be a part of–the continued growth story of the country’s dynamic economy.”
Since its entry in 2022, PRecious Philippines has built a strong client base across various industries, including venture builders, insurtechs, digital lenders, and more. The growing client list includes the Philippines’ largest venture builder 917Ventures, the world’s largest visa outsourcing and technology services specialist for governments and diplomatic missions, VFS Global, regional insurtech Igloo, and the digital banking arm of Union Bank of the Philippines, UnionDigital Bank.
“PRecious Philippines has achieved remarkable growth in just one year, which proves just how its success is a testament to the talent and dedication of the team to consistently go above and beyond to deliver outstanding results for our partners,” said Prayaank Gupta, PRecious Communications’ Vice President for Growth and Innovation. “The Philippines was one of the fastest-growing market entries we’ve had. Its growth greatly contributed to the agency’s 40% growth year-on-year in 2022, particularly in tech, startups, and fincomms. We are optimistic that this will continue as we build stronger relationships with local and international brands.”
Looking Forward to More Success Stories
From a one-person team in June 2022 to now a team of close to ten consultants, PRecious Philippines was able to prove its mastery of the local and regional media landscape and provide strategic counseling that has helped local brands and players get regional traction and establish them as thought leaders not only within the country but across Southeast Asia.
“We established PRecious Communications in the Philippines a year ago be a catalyst and help sustain the growth of the Philippine economy. Seeing the positive impact we’ve had on the success of our parters, we’re proud to say that we’ve been able to fulfill that mission. As the team embedded itself in our country’s thriving startup ecosystem, we were able to support various industries as well,” said Paolo Alba, PRecious Communications’ Philippine Country Lead and Regional Business Director. “This year, we expect to continue growing the business by more than 40% and grow our team by another 50%.”
Bringing Solutions and Services Tailored to Evolving Brand Needs
As companies continue to grow and expand, so do their brand needs and communication requirements. This is why PRecious Philippines is building its capabilities to extend the agency’s Content, Strategy, and Insights (CSI) services alongside its marketing solutions into the market. These content and digital services will help partners strengthen their thought leadership and brand awareness through bylines, white papers, and social media content for owned media, among others.
“As we continue to leverage the team’s expertise and capabilities, we aim to replicate our in-market successes and best practices across the region to better serve our partners and offer services that align with their evolving needs and achieve their strategic objectives,” Paolo explained.
As PRecious Philippines celebrates its first anniversary, it continues to deliver outstanding results, drive growth, and forge stronger partnerships. The team looks forward to achieving even greater milestones and providing impactful integrated communications solutions for its clients in the Philippines and across the region.
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