PLDT wants Small to Medium Entrepreneurs to dominate the digital space by educating them on useful business practices, providing them with financial tools, and equipping them with digital business solutions to better serve customers. In support of this commitment, PLDT SME Nation declares July as Small Business Month.
“The way we do business today cuts across brick and mortar establishments and mobile and online platforms. Because of this our customers are more empowered in their respective markets,” said Eric Alberto, PLDT Executive Vice President and ePLDT President and CEO. “…we have taken it upon us to ensure that the country’s small businesses are ready for this new age.”
PLDT SME Nation’s Small Business Month features activities including:
- Empowering the Small Business! Caravan – this is a forum to bring small businesses into the digital age. This is in partnership with the Philippine Retailers Association, Go Negosyo, PNB, and Google.
- Launch of digital tools for small businesses so they are mobile and web-ready, to capture the new breed of digital customers.
PLDT SME Nation will also be unveiling The Bozz Awards, the digital counterpart to its long running MVP Bossing Award.
The Bozz Awards will honor the achievements and potential of new bossing (aged 40 and below) who have been nurtured and bred by the culture of the digital age. Nominations and voting for The Bozz Awards will be crowdsourced online. Through this, PLDT SME Nation hopes that more Filipinos will become entrepreneurs themselves.
“Customers are mobile and they go online to do just about everything – buy, read reviews, air their concerns, advocate a brand,” said Kat Luna-Abelarde, PLDT First Vice President and Head of SME Business. “With the launch of Small Business Month, we want to be enablers by providing them with the relevant tools and services to thrive as they embrace the digital revolution.”
Visit pldtsme-nation.com.ph for more information.
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