OPPO is delighted to announce that, in partnership with the All England Lawn Tennis Club (AELTC), it is now the first official smartphone partner and first ever Asian partner of The Championships, Wimbledon. OPPO, a leading global smartphone brand, has strong existing partnerships in the sporting industry: it is the official mobile phone partner of FC Barcelona, as well as the International Cricket Council (ICC). This exciting new partnership represents the brands first move into tennis.
The 5-year contract, which begins on The Championships this 2019, demonstrates that mutual opportunity is presented when two brands come together to grow their presence in key developing markets. OPPO will use the strength of the Wimbledon brand to grow its presence across the UK and Europe, expressing their determination for a long-term investment in the market. Similarly, AELTC will benefit from OPPO’s considerable brand strength to grow the reach of Wimbledon in markets that OPPO covers, particularly China.
Marrying Wimbledon’s “In Pursuit of Greatness” motto and OPPO’s commitment to product innovation and design, a central part of the partnership is centered on the use of OPPO’s smartphone technology at The Championships.
OPPO’s flagship smartphones, the Find X, and newer Reno model, will be used to bring the beauty of Wimbledon to life. Simultaneously, it will provide a great vehicle for OPPO’s new brand strategy for a more unified and in-depth communication with consumers on a global scale.
To showcase to the collaboration, some of the best photos taken on OPPO smartphones will be selected for inclusion in an OPPO Wimbledon photo gallery. An OPPO Breakthrough Award will also be honored to young players who make major breakthroughs competing at Wimbledon.
OPPO will also play a significant role in supporting professional grass court season and promoting the AELTC’s grass court strategy, which aims to provide enhanced opportunities for juniors through all stages of their development, with the ultimate aim of becoming a Wimbledon champion.
Brian Shen, Vice President, OPPO, says “We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.”
Mick Desmond, Commercial & Media Director, AELTC, commented: “We are delighted to welcome OPPO to the family of Official Suppliers to The Championships, and we very much look forward to seeing the OPPO smartphones bring Wimbledon’s iconic beauty to life for our audiences around the world.”
The launch of the partnership was marked by a ceremonial signing between Shen, Desmond, and Tim Henman, AELTC Committee Member.
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