Mountain Dew has launched two new limited edition flavors – Live Wire (infused with Orange) and Blue Shock (charged with Raspberry Citrus) – as part of their DEWmocracy campaign. The campaign invites everyone to vote for either flavors for a chance to win a brand new pick up truck. Voting starts on August 13 and closes on October 31. Two of the country’s top influencers will lead each flavor to victory – Sam YG for team Live Wire and Ramon Bautista for team Blue Shock.

I vote for Live Wire. A blast of orange is all I need. #DewmocracyPH #DewLiveWire #DewLiveWire

A photo posted by Irwin Allen Rivera (@swirlingovercoffee) on

“With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they way. In the end, your chosen flavor will remain,” said Mountain Dew Brand Manager Kay Paras.

DEWmocracy, #DewBlueShock, #DewLiveWire

“Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” said Ramon Bautista. “#DewLiveWire is something that ‘definitely hits the spot’. Pare, ito na ang bagong drink of choice ko,” said Sam YG.

DEWmocracy, #DewBlueShock, #DewLiveWire

Samy YG and Ramon Bautista (above) in an impromptu rap battle at the DEWmocracy campaign launch. 

Be heard. Make your stand. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your voice heard. Voting period is from August 13 to October 31, 2016. Voters of the winning flavor can win a brand new pick up truck.

Stay updated with DEWmocracy by following Mountain Dew on Facebook, Twitter (@MountainDewPH), and Instagram (mountaindewph).

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