It’s that time of year again. The holiday season is in full swing and everyone is rushing to get their Christmas shopping done.

If you’re one of those last-minute shoppers, Globe and SM Advantage Card (SMAC) have some great news for you: you can now help put food on the table of underprivileged families while buying gifts for your loved ones.

The loyalty card of retail giant SM is the latest supporter of the Hapag Movement, Globe’s program against involuntary hunger.  So every purchase of a new SMAC means P50 will be donated to the Hapag Movement and other SM Foundation programs.

But that’s not all. SMAC members who shop at select stores, including the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi’s, The Body Shop, Forever21, Ecco, and Miniso will earn up to 1,000 extra SMAC points.

And the best part? Half of those extra points will be donated to the Hapag Movement from December 15, 2022, until January 15, 2023.

This pioneering partnership between Globe and SMAC is a great opportunity for shoppers to share their blessings with the most vulnerable Filipinos, which is what Christmas is all about.

“Millions of Filipinos are suffering from involuntary hunger. By getting a SMAC or shopping at participating stores, you can help provide meals and assistance to those who are struggling. It’s a simple way to give back and bring joy to those who are facing difficult times and make a positive impact on these communities,” said Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto.

“As we do our last-minute shopping for our friends and loved ones for Christmas, may we also keep in mind our kababayans who have no means to do the same. Let us help give them decent meals this holiday season through the Hapag Movement,” said Jay Beltran, SMAC SAVP Head of Sales and Marketing.

An estimated 15 million Filipinos regularly experience involuntary hunger, according to the Social Weather Stations. This makes it more important than ever to support programs like the Hapag Movement, which are working to alleviate hunger and provide assistance to those in need.

The Hapag Movement uses technology and collaboration to help 100,000 families experiencing involuntary hunger through supplemental feeding and livelihood support.

If you’re still doing your Christmas shopping, why not make a difference while you shop? By getting a SMAC and supporting the Hapag Movement, you’ll be able to contribute to a great cause while crossing items off your holiday shopping list. It’s not too late to start shopping while doing good!

To learn more about the Hapag Movement and the partnership between Globe and SMAC, visit the official Hapag Movement  page or https://smac.ph/ or download the SMAC app.

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