No matter how long the Philippines celebrates the holidays, the season never fails to truly hit its peak in December. Seeing that it’s impossible for social entertainment app Kumu to forget its roots, the kumunity is giving back in a way that befits the most wonderful time of the year. Enter Kumu Kringle: 12 Gifts of Christmas, Kumu’s first dip into a series of campaigns made to close out 2022—and ring in the New Year—in style, putting a digital spin on gift-giving for content creators. Over this flight of 12 campaigns (Kumunity Buzz), kumunizens new and old alike can win, and win big! 

Winner, Winner, Litson Dinner

This season’s Kumu campaigns are made even more spectacular, thanks to participating partners like Globe, Bench, and Andok’s. From gift certificates to food to shopping experiences available to win throughout the overlapping campaigns, Kumu has you covered starting December 5 until the end of the month. Campaigns will be giving out the following prizes to multiple winners:

  • December 5 to 11: 270 bottles of SelvaRey White Rum, including a special SelvaRey bottle signed by Bruno Mars
  • December 9 to 15: Php 550,000 worth of Globe Prepaid Call Cards
  • December 15 to 21: Php 200,000 worth of Andok’s Litson Baka gift certificates, and an exclusive live streaming session with brand ambassador Piolo Pascual
  • December 12 to 18: Php 377,000 worth of ShopSM e-vouchers
  • December 18 to 24: Php 380,000 of Share Treats e-vouchers from Gcash, Maya, SM, Puregold & Lazada
  • December 21 to 27: Php 270,000 worth of gift certificates for all Bench brands, with a special shopping and makeover experience with a friend and a hangout session with Vivoree
  • December 26 to 31: A mega hall of surprise prizes

On top of their campaign, Globe Hapag Movement is also working with Kumu to hold a benefit concert streamed on the @kumunitystage channel on December 21, 7pm. The concert will feature homegrown Kumu talents, Globe Generation G contestants, and Kumunity Heroes. All diamonds raised will be donated to the Globe Hapag Movement with efforts to help alleviate hunger in the Philippines.

In between the campaigns, app users also stand to win a box of season-exclusive Kumu merch (December 15 to 19), a chance to support a charity of their choice (December 16 to 21), prizes to share with their own gifters (December 19 to 26), and a home appliance haul (December 20 to 25); balikbayans can win a round-trip flight from USA, Canada, or the Middle East to the Philippines, complete with hotel stay (December 24 to 30). 

What is a Kumu campaign?

Campaigns are contests held within the Kumu app for all users; different prizes are up for grabs every time. The rules of a campaign are simple: Pick your desired campaign to join, then go live and stream on Kumu to earn as many virtual gifts for that particular campaign as possible. At the end of the campaign period, the streamers with the highest diamond count from the campaign’s virtual gifts win the top prizes.

Campaigns are not only your chance at winning once-in-a-lifetime experiences and unbelievable rewards, but also a great avenue for making new connections around the world. New to Kumu? They’re still excited to have you! Download the app now through the App Store or Google Play, and click on the Campaigns tab, or click here to learn more about campaigns, how to join them, and how to earn the coveted diamonds. Great things await you!

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