Visa and Jollibee advocate for digital payments in fast casual dining
From left to right: Jollibee Vice President of Mega Manila and National Key Accounts Group Head Reynaldo Gabunada Jr., Visa Country Manager for the Philippines and Guam Jeff Navarro, Jollibee Vice President and Marketing Head Dorothy Jane Ching, Visa Senior Vice President and Head of Marketing in Asia Pacific Danielle Jin, and Maya Managing Director and Head of Enterprise Business and Sales Mario Lazaro.
Manila, 17 February 2023 – Visa, a world leader in digital payments, partners with Jollibee to make cashless payments available in over 1,000 branches of the fast food chain’s stores nationwide. This marks the first time that Jollibee is accepting card payments in physical stores in the Philippines. To celebrate the partnership, Visa and Jollibee are spreading the love with the ‘Tap-Sarap with Visa’ promotion powered by Maya Business.
From February 15 to March 1, 2023, customers who spend a minimum of PHP 500 on their food purchase using a Visa prepaid, debit or credit card at any participating Jollibee store in the Philippines will receive one of the following complimentary treats: Cheesy Yumburger, Jolly Spaghetti, Tuna Pie, or Peach Mango Pie. The promotion is applicable to dine-in, take-out, and drive-through transactions.
The partnership reflects the growing preference of Filipinos for cashless payments. Visa’s latest Consumer Payment Attitudes Study, which was conducted with 1,000 Filipino respondents in August to September 2021, showed that 84 percent have already tried going cashless in 2021, with 60 percent carrying less cash in their wallets.
This study also found that of the various cashless payment options, card payments (both online and at physical merchants) continue to be one of the more preferred options.
“We are inviting everyone to celebrate the month of love with their family and friends with this exclusive deal from Visa and Jollibee. With the acceptance of Visa cards at Jollibee in the Philippines, we hope to encourage more Filipinos to experience the benefits of going cashless, such as enjoying a hassle-free experience when paying for goods and services. We are excited to roll out cashless payments with Visa to more Jollibee stores in the future,” shares Jeff Navarro, Visa Country Manager for the Philippines and Guam.
“The aim of our partnership with Visa is to provide our loyal customers with a more enjoyable and convenient dining experience. There are many benefits to going cashless and for this love month that includes treating our valued customers with their favorite Jollibee snack,” says Dorothy Dee-Ching, VP and Head of Marketing of Jollibee Philippines.
For more details about the ‘Tap-Sarap with Visa’ promotion, please visit https://www.visa.com.ph/en_ph/visa-offers-and-perks/jollibee/152672.
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