The Fujifilm X-T100 is the company’s first entry-level, interchangeable lens, mirrorless camera to have both a 3-way-tilting 3-inch LCD touchscreen (for vlogging and angled shots) and a high resolution/magnification (0.62x) electronic viewfinder (it’s like a cross between the Fuji X30 and the X-A5 but improved all around.) The X-T100 has a 24.2 megapixel APS-C size sensor, with fast and precise phase detection AF, a mic out (yeah, for videos), is rated for 430 shots (on normal mode) per full charge, features three dials on its anodized aluminum top cover (to tandem with its retro look inherited from the X-T series), is ready for Bluetooth quick transfer of photos (via free FUJIFILM Camera Remote mobile app), offers 4K burst shooting (and 4K UHD video at max 15 frames per second for 30 minutes), is compatible with Fujifilm’s X mount lens range, and comes in Dark Silver, Black, and Champagne Gold. With its comprehensive focal range, the X-T100’s XC15-45mm kit lens offers 3 stops effective optical image stabilization and 5cm close focus for shooting just about any scene. The P39,990 Fujifilm X-T100 with XC15-45mm kit lens is probably all an enthusiast photographer or active vlogger needs. You can also charge it via your power bank – perfect for out of town trips.

The P39,990 vlogging-ready Fuji X-T100 comes in Dark Silver, Champagne Gold, and Black.
Buyers at Fuji’s 3-day Fuji X-T100 launch got to avail of freebies like these.

The Fuji X-T100 was launched during the 3-day Fujifilm Fair at Glorietta (July 13, 14, and 15), where

  • the first 25 to buy the new vlogging-ready Fuji X-T100 got to meet Fuji ambassador James Reid
  • consumers got to enjoy cash rebates, and get free 16GB SanDisk SD Card and battery for buying Fujifilm cameras like X-100F, X-T20 and X-E3
  • Fujifilm held vlogging workshops led by lifestyle ambassadors Issa Pressman, Aura Azarcon, Baninay Baustista; meanwhile, talks for professional photographers and videographers were led by Fujifilm X-Photographers Rommel Bundalian and Niko Villegas, and Fujifilm Collaborators Silver Belen and Gnie Arambulo.
The X-T100 looks like the X-T20, but in a more affordable form and with "toned down" features.
The X-T100 looks like the X-T20, but in a more affordable form and with “toned down” features.
James Reid, Fujifilm Philippines ambassadors, performs for audiences at the Fuji X-T100 launch in Glorietta, Makati.
James Reid, Fujifilm Philippines ambassadors, performs for audiences at the Fuji X-T100 launch in Glorietta, Makati.

At the consumer event on June 14 at Glorietta, Makati, Fujifilm Ambassador James Reid also serenaded audiences and Fujifilm Philippines introduced their new ambassadors – Marco Gumabao, Gil Cuerva, Klea Pineda, Lharby Policarpio, vloggers Baninay Bautista, Aura Azarcon, Matt Nicolai, Jesi Corcuera, Benedict Cua, Sebastian Castro, Aryanna Epperson, bloggers Rhea Bue, Deegee Razon, Kerwin King, Patricia Prieto, Reese Lansangan, and Renee Dominique.

Liked this post? Follow SwirlingOverCoffee on Facebook, YouTube, and Instagram.