Well-known today for its wide range of printers and multi-function centres for homes and offices, Brother’s first product offering consisted not of printers but of sewing machines.
The only sewing machine brand offered in the big appliance stores in the country, Brother is the choice of the brand conscious market, and will even be more preferred by customers with the introduction of another cost-efficient home sewing machine model – the Brother FS101 computerized sewing machine.
Brother FS 101 has a wide array of professional features in a lightweight, easy-to-use package. Affordable and super functional at retail selling price (RSP) of Php 20,995, it has 100 built-in utility and decorative stitches, 55 built-in character stitches, quickset drop-in bobbin, and built-in needle threader.
Brother’s other sewing machines available in the market include the JS-1410 mechanical sewing machine with 14 built-in stitches; the GS-2700 mechanical sewing machine with built-in needle threader, one-step buttonhole and 27 built-in stitches; and the NV-55P affordable computerized sewing machine with central controls for simpler sewing, LCD display and 135 built-in stitches including letters.
Competitive advantage
What gives Brother sewing machines even more superb value is the excellent and accessible after-sales service, including training that Brother provides.
Brother International Philippines Corporation (Brother Philippines) Glenn Hocson said that they are making sure that they are there for their customers as they package free training with the purchase of the machine. They even train offsite, as needed, he said.
“More than the product manuals, we want to give our customers the training that will help them appreciate all the features of the machines, and make them capable of maximizing these to help them become more creative and innovative in their products,” said Hocson.
Brother also has 16 Sewing and Embroidery Machine Authorized Service Centers nationwide.
“Customers can rest assured that there is a Brother Authorized Service Center nearby to help them maximize the use, as well as maintain their Brother sewing machines,” he said.
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About Brother International Philippines Corporation
Brother International Philippines Corporation is one of the sales subsidiaries of Brother International Singapore, Pte. Ltd. Incorporated in the Philippines in 2000, the company today manages an extensive network of provincial offices in Cebu, Davao, Cagayan de Oro, Naga and Pampanga, as well as an extensive network of distributors and resellers throughout the country.
Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises who demand solutions that empower businesses and individuals to communicate ideas in every possible way. A trusted brand worldwide that believes in the “Customer First” approach in all aspect of their business, Brother has continuously met the varied needs of their customers through their comprehensive range of quality printing solutions. Brother regional South East Asia headquarters, with fully integrated sales, marketing and services capabilities is located in Singapore. For more information on Brother International Philippines and its products, please call +632 581 9800 or visit www.brother.com.ph. Brother will always be “At Your Side” now and into the future.
NOTE: All brand and products names are trademarks or registered trademarks of their respective companies.
About Brother Earth
Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.
