Privacy has undoubtedly become a crucial element on social media in this digital age, especially since users are required to submit certain data so that they can get personalized feeds. As a result, social media platforms often know users better than their closest friends and family members, becoming a cause of alarm for people who are not comfortable having their life determined by computers and algorithms. To solve this problem, location-based social media app AppZaloot is redefining how social media is done and what it means to be safely connected.
One of AppZaloot’s defining features is its user-driven data social responsibility. According to AppZaloot founder Max Thomas, the app does not collect data from its users without their full consent, allowing them to use social media without worrying if their privacy is being compromised―certainly something that social media users in the Philippines would enjoy, as AppZaloot prepares its expansion in the country.
This fear is quantitatively proven by several studies, such as one recently done by a team from the University of Sydney. They discovered through a survey that there are rising concerns around data collection in some of the world’s top social media platforms, with 33% of the respondents saying they do not trust social media with their data. While the results change per platform, the general consensus shows that social media users from all generations have some degree of apprehension when it comes to their data being used online.
These results highlight the fact that not all people are comfortable with using social media due to privacy and security concerns. And with recent times teaching the world how important technology and online platforms are, AppZaloot believes it is important to make social media a safe place for all users.
“We understand that most people don’t want to have their data used by social media companies, regardless if the data will be used for good intentions such as creating targeted ads and personalizing their feeds to enhance their social media experience,” he said. “That’s why in AppZaloot, we value our users’ privacy by not collecting and sharing their data without their full consent, allowing them to see and enjoy how social media should really be done.”
Aside from privacy, AppZaloot puts users in the driver’s seat and lets them control what they see on the app through three social feeds: the local feed, private friends’ feed, and global feed.
Powered by the app’s geolocation-based technology, the local feed enables users to interact with other users in their area, as near as 1 km from where they are to up to 25 km. This feature allows users to engage with their neighbors, strengthening community ties, providing help where it’s needed, and disseminating relevant local news and updates. Having a separate feed for their local community enables users to control what they want to see and when they want to see them as well, as opposed to getting ads and updates that other social media platforms integrate into their users’ feed.
Should AppZaloot users want to see ads that are based off of the content that they frequently consume, they can access the app’s local advertising feed. There, they can check local establishments for accommodation, entertainment, local services, food, trades, and shopping. Having a dedicated feed just for ads ensures that users’ feeds are not clogged with pointless and irrelevant ads.
As AppZaloot expands to the Philippines, the app will offer businesses in the country free advertising for the next few months to help them recover from the effects of the COVID-19 pandemic. Filipinos entrepreneurs can set up a merchant account on the app and start promoting to customers near them for free.
As for their private friends’ feed, users can easily check what their close friends are up to without seeing ads and posts from other groups and pages. This feature allows them to focus on communicating with their friends and family, bringing back what it means to be social on social media.
Lastly, AppZaloot’s global feed allows users to follow their favorite celebrities, influencers, businesses, and their other interests. In contrast to the local and private friends’ feeds, users can check out their favorite content and enhance their interests and hobbies through the global feed.
AppZaloot has many other useful and unique features and offerings that redefines what it means to use social media. For instance, the team behind the app is preparing to launch its very own crypto tokens called Zaloots, the pre-sale of which will be available by the end of June. What makes Zaloots a promising token is that it will be tradeable on several international decentralized crypto exchanges. It will also be eventually integrated into AppZaloot’s upcoming loyalty program, as well as used on the app for payments and rewards. The AppZaloot team believes having such features will make the token popular and sought after soon.
With AppZaloot working on expanding to foreign markets, the app will be able to help hundreds and thousands of social media users better connect with their communities and enjoy the online world with less hassle, just as it should be.
Liked this post? Follow SwirlingOverCoffee on Facebook, YouTube, and Instagram.
