Manila, 16 February 2021 – Iconix Co, LTD., the leader in Korean-made creative animation has partnered AKG Games, a leading game publisher and intellectual property rights company for the licensing rights for its iconic properties – Pororo the Little Penguin and Tayo the Little Bus. This partnership sees AKG Games managing the licensing rights for merchandising and promotions in the food and beverage categories across the Philippines.
Pororo the Little Penguin is a Korean computer-animated series created by Iconix Entertainment, OCON, EBS Seoul and SK Broadband. Since its launch over 18 years back, Pororo the Little Penguin has become a global sensation, broadcast in all major territories across the world. The brand has seen phenomenal digital growth with the Pororo the Little Penguin official YouTube channel recording over 5 billion views since its launch.
Tayo the Little Bus is a leading Korean computer-animated series created by Iconix Entertainment and EBS Seoul. Tayo the Little Bus, has gained incredible traction since it was first broadcast in 2010 and is now a household name across East Asia and beyond.
Jason Ong, General Manager of AKG Games shared “AKG Games is thrilled that Iconix has entrusted two of its most iconic characters – Pororo the Little Penguin and Tayo the Little Bus to us. These well-known characters are a trusted source of morals-based edutainment across the world. We look forward to partnering leading brands to bring these characters to Filipino consumers in the future.”
AKG Games’ latest licensing partnership complements Iconix Co, LTD’s existing offerings in the Philippines including the Pororo Park at JPark Island Resort Cebu.
Pororo the Little Penguin and Tayo the Little Bus are available on channel A2Z every Saturday at 8 am and 8.30 am respectively. They are also available on demand on Netflix.
Liked this post? Follow SwirlingOverCoffee on Facebook, YouTube, and Instagram.
