Going on field trips or educational tours is one of the most exciting ways to learn. Before the pandemic, food factory tours were widely used as an avenue for interactive learning for students aspiring to be part of the industry. To replicate this activity, Ajinomoto Philippines Corporation (APC) brings its factory tour online with the launch of The Ajinomoto Virtual Experience: Be More, this time not only targeting students but homemakers as well. Aside from a detailed tour around Ajinomoto’s factory, the virtual space is also packed with kitchen tips and games that everybody will enjoy.
“Meeting eager participants on factory tours is one of the things we miss during these times. More than sharing what we do, the tour has been an avenue for us to educate about food safety and proper nutrition, as well as to share our advocacy on environmental sustainability,” says Roann Co, APC’s General Manager of Marketing and Public Relations. “Now that we’re bringing it online, we are excited that we can reach not only those from NCR but students and homemakers nationwide empowering them to be more knowledgeable and responsible members of the community.”
A trip down the grocery lane
The Supermarket is the first virtual station of the online tour. This is where visitors can learn more about Ajinomoto’s products and learn about the company’s brief history.
From farm to kitchen
After the informational and nostalgic trip, the next stop is the Factory which shows how APC’s products are made. Since this is an online tour with no physical logistical restrictions, participants can also view the farm where raw materials are harvested. From there, visitors are bound to a detailed tour of the factory where aspiring food innovators can learn about topnotch methods and technologies that keep food safe and of quality.
Finishing the Factory tour leads guests to a choice between the Office or the Cooking Plaza. For students, a 360° tour of the Ajinomoto Office will allow them to learn the 5S organization method—Sort, Shine, Set, Standardize, and Sustain—which is widely implemented within the company. On the other hand, the Cooking Plaza features an interactive kitchen where homemakers can learn about the 5Ms of a great meal—Malinis, Masustansya, Masarap, Matipid, at Madaling Gawin—and apply them by virtually cooking dishes, playing games, and answering quizzes.
Towards a more sustainable future
The Ajinomoto Virtual Experience: Be More ends with a message for the future. The last station, Community, features Ajinomoto’s environment education campaign that aims to aid consumers to slowly incorporate sustainable practices into their daily lives.
“At Ajinomoto, our commitment towards a more sustainable future is embedded in our Ajinomoto Group Creating Shared Value (ASV) which represents our unchanging mission of helping resolve society’s issues such as global sustainability, food resources, and healthy living. Through the best practices we shared at The Ajinomoto Virtual Experience: Be More, we hope to inspire Filipinos to lead a healthier and eco-friendlier lifestyle,” says Co.
To try the fun and educational tour, visit ajinomotobemore.com.
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