Acer is celebrating success across multiple product lines in the Philippines. Acer has led the notebook market for a decade (2006-2015) with between 28-35% market share, and has been the leader in total PCs for seven consecutive years (2009 – 2015) with 15-21% market share, according to data by IDC[1].
In the display product category, Acer monitors grew steadily last year to reach a high of 21.6% market share and No. 1 ranking in Q4’15 (IDC[2]); while Acer projectors ranked No. 2 with 30% market share in full year 2015 (PMA Research). Furthermore, Acer smartphones, endorsed by popular local movie star Toni Gonzaga, have been growing quickly and shipped as nearly many units as its notebooks in the Philippines in 2015.
Acer’s strengths in the Philippines lie in its effective product-mix strategy, close collaboration with long-term channel partners, a dedicated and passionate team who deploy fresh and innovative marketing campaigns to grow the business year by year.
About Acer
Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones and wearables. It is also developing cloud solutions to bring together the Internet of Things. Acer is celebrating its 40th anniversary in 2016 and is one of the world’s top 5 PC companies. It employs 7,000 people worldwide and has a presence in over 160 countries. Please visit www.acer.com for more information.
[1] IDC Asia/Pacific Quarterly PC Tracker 2015Q4, February 2015
[2] IDC Asia/Pacific Quarterly PC Monitor Tracker 2015Q4, February 2015
Liked this post? Follow SwirlingOverCoffee on Facebook.
