The Acer and Samsonite #CarryOn Back-to-Scool promo targets millennials who often travel to cope with stress, re-energize, and expand their horizons. The promo runs from May 15 to June 30, during which every purchase of qualified Acer laptops, Predator laptops, and Acer desktops comes with a free Samsonite hardcase luggage worth P15,000.
The event that announced the partnership, last May 15 at SM Megamall, was a travel-inspired event where audiences filled out a passport during various activities. At the event, the #CarryOn video showing the back-to-school campaign was shown. The video was directed by Irene Villamor who worked on “Camp Sawi” and “Meet Me in St. Gallen”.
https://www.facebook.com/AcerPH/videos/10155776820902832/
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Irwin Allen Rivera
Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay won a Don Carlos Palanca Memorial Award for Literature in 2012. His philosophical-horror story appeared in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007). He used to write for www.technoodling.net.